Shop middleware

Your central layer between product data and online shop

Shop middleware consolidates product management, imports, and synchronisation in one interface — independent of the shop system. Data is reconciled with the online shop via API, supplier imports are processed, and marketplace feeds are generated.

Your benefits

What you achieve with Shop middleware — also available as a standalone module.

Connect shop systems

REST/API connection to common shops — e.g. Magento, Shopware, WooCommerce, or custom systems.

Central product management

Products, attributes, variants, and categories in one place — push and pull to the shop.

Import & automation

Import supplier files (CSV/Excel), process images, and run sync jobs in the queue.

Feeds & orders

Product feeds for Google Merchant and overview of shop orders — without working in the shop backend.

Included features & plugins

Enable only what you need — granular activation for every feature.

Shop connectors (REST/API)

Integration

Product synchronisation

Core

Category mapping

Core

Stock & prices

Operations

Supplier import (CSV/Excel)

import

Product feeds (e.g. Google Merchant)

Marketing

Multilingual store views

International

Sync conflicts & log

Operations

Image processing & assignment

Media

Ideal for: Online retailers with an existing shop who want to decouple product data and control processes centrally.

All core modules

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Discover more modules

Browse all core modules and find the right combination for your business.